Grow Your Business through Digital Marketing

How can small business owners navigate the complex world of digital marketing? With so many avenues to explore—social media, email campaigns, search engine ads, and mobile marketing—it can feel overwhelming. We'll guide you through the fundamentals and assist you in finding the most effective strategies for your small business.

In this session, we will cover:

• The types of content that work best for your campaigns;
• Strategies to capture and hold your audience's attention;
• Techniques to drive action and encourage responses to your messages and offers;
• The impact of using images on social media to boost engagement;
• The importance of ensuring your content is mobile-friendly.

You'll gain insights into running effective email and social media marketing campaigns and discover tools for measuring success efficiently without heavy investments of time or money.

By the end of the webinar, attendees will have a workbook packed with ideas about the best times to send messages, crafting compelling subject lines, designing attractive offers, and planning their next outreach with confidence.

This webinar is ideal for beginners in online marketing who aim to achieve more in less time, even with a limited budget.

About Michael Mitilier

Michael Mitilier is a seasoned professional with over 30 years of experience in training, management, human relations, and marketing. Currently, he co-owns the Brownie Bar Bakery and is the Founding Director of the Small Business Association of the Midlands. Prior roles include Assistant Director of Iowa Western SBDC and Director of Member Services and Education at the Nonprofit Association of the Midlands.

He is the Author of Rule of Thumb: A Small Business Guide to Basics an introductory guide for first-time entrepreneurs and small business owners seeking to gain a basic understanding of what it takes to operate a small business.